Where's the social media beef?

Now, I've been on Twitter for a few months and I feel so fortunate that there are so many social media "experts" out there to guide me through this big scary 2.0 world. I'm so impressed that people have been able to spend years of in depth study and have worked for so long in this field to have earned this distinguished title of "expert". Unbeknownst to me, there MUST me some intensive training curriculum out there, some Doctorate of Social Media (PhSM) that I don't know about, that produces these visionary people. How else would they be able to call themselves Social Media Experts, or 2.0 Guru (that must have included study abroad in some south Asian Twitter monastery), or twitter maven. They MUST have some credentials, right.... right?