Sol Lewett

Anyone who enjoys art or appreciates architecture should pack their bags for North Adams, Massachusetts. Tucked in an old tired Berkshire town there are a series of old mill buildings that have become one of the best contemporary art centers in the world.

Massachusetts Museum of Contemporary Art (Mass MoCA) is now home to a life time retrospective of wall drawings of Sol Lewitt. Mass MoCA has been showing challenging art for a while now in the old Sprague Electric Company buildings but have now actually refurbushed an entire new building to showcase this new exhibit. Three stories of gigantic walls covered with lines, diagrams, and intense color fields make up the highlights of Sol Lewitt's work from the 1960s until his death in 2007. This space is the only exhibit area large enough to carry the entire works and I was blown away today as I spent a few hours making the rounds and planning my next visit.

http://www.massmoca.org

My First Post

I'm a creative director in Boston and I'll be posting recent work here for now. This is a new blog and I'll see how it develops.

I'd love to hear from other advertising and design pros from Massachusetts and beyond to share thoughts, frustrations and generally hold forth on the state of the creative scene.

Here's a site we created at 451 Marketing for a wind energy company, General Compression. This was one of those times when the concept hit me immediately after leaving the initial client meeting. The founders of GC are huge fans of anything Mac related, they bought all their senior officers iPhones and hold virtual meetings via iChat, so the idea is to give the site the clean crisp look of the Mac environment and add a fun interactive facet to it. My idea was to have "video pods" be interactive by having them move upon rollover and feature seasonal video in each pod. I then relied on my design team to execute, together we came up with a fun solution and won a couple of awards. Check it out www.generalcompression.com