I'd love to hear from other advertising and design pros from Massachusetts and beyond to share thoughts, frustrations and generally hold forth on the state of the creative scene.
Here's a site we created at 451 Marketing for a wind energy company, General Compression. This was one of those times when the concept hit me immediately after leaving the initial client meeting. The founders of GC are huge fans of anything Mac related, they bought all their senior officers iPhones and hold virtual meetings via iChat, so the idea is to give the site the clean crisp look of the Mac environment and add a fun interactive facet to it. My idea was to have "video pods" be interactive by having them move upon rollover and feature seasonal video in each pod. I then relied on my design team to execute, together we came up with a fun solution and won a couple of awards. Check it out www.generalcompression.com
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